Rob is a healthcare commercial specialist working for both independent sector and NHS clients in the UK and internationally. He has expertise in innovative healthcare contracts and payment/incentive models with a particular interest in the development of value based solutions focussed on achieving, assessing and enhancing person-centred outcomes.  

Rob is also Vice President of the Executive Board of the European Association of Value-Based Health Care, a non-profit organization founded in 2021 coming together to help accelerate the transformation to VBHC across Europe.