
Noah Waxman
CEO & Co-Founder
Cactus
A natural born disruptor, Noah is an entrepreneur, experienced brand strategist, award-winning designer, and intuitive problem solver. Drawing from over 20 years of deep expertise in technology, healthcare, hospitality, and retail, Noah combines an artful perspective with practical, functional strategies that set clients up for greater impact and long-term growth. As Founder & CEO of Cactus, Noah partners with healthcare visionaries around the globe to design and build the health and wellness companies of tomorrow. This work includes collaborations with Mount Sinai, Mayo Clinic, the Institute for Healthier Living Abu Dhabi, AdventHealth, and cutting-edge health & wellness brands like CLMBR, Ever/Body, and Canyon Ranch. Noah is also an active investor, co-founding Terrarium—a venture studio launched in partnership with Company Ventures and Wellstar Health System—to incubate and launch new healthcare businesses.