Simon is focused on helping people use data to inform their actions. He founded a healthcare data and AI services company in 2013working with clients to understand how they can use data driven insight to improve what they do, whether informing or delivering organisations strategic objectives, operational decision making or academic research. Simon worked as a doctor before moving into Health economics and blends real world clinical experience with an understanding of the use of data and finance. As well as working across the UK on data and analytic led program in the healthcare and other sectors, he has conducted significant work in the Abu Dhabi Department of Health on healthcare efficiency and quality, as well as work with the National Rehabilitation Centre undertaking demand modelling for the new Emirate Forensic Mental Health Service – giving him insights into local data structures, rules and quality. Simon exited Methods Analytics in 2013 and is the Founder and Managing Director of Lytix.working in the UK and in the GCC, he is a non-executive member of the board for Adviseinc Ltd.