Wellness-led insurance platform offers cashback, free dining, shopping vouchers for healthy habits

Earn two months of cash back on your insurance contributions, by doing something as simple as taking a short walk each day, exercising, meditating at home or in the office, or simply getting a night of restful sleep


Have you heard of an insurance platform that offers instant cashback, shopping vouchers, and complimentary dining to its customers that maintain healthy habits?

The new SALAMA X Wellx plans offer consumers the opportunity to earn two months of cashback on their insurance contributions, by doing something as simple as taking a short walk each day, exercising, meditating at home or in the office, or simply getting a night of restful sleep.

The SALAMA X Wellx plan is part of a recent partnership between the UAE’s largest Shari’ah compliant Takaful solutions provider Islamic Arab Insurance Company (SALAMA) and Wellx, the region’s first-of-its-kind wellness-centric health insurance platform.

Commenting on the partnership, the CEO of SALAMA, Fahim Al Shehhi, said: “We are pleased to partner with Wellx, a truly unique digital-first insurance platform, to expand their offerings to include high-quality, wellness-focused insurance plans that reward and encourage consumers’ healthy behaviors and achievement of their health and wellness goals.”

The partnership will see the firms expand their offerings by introducing wellness-led insurance plans for individuals and corporates in the UAE.

Benefits of the wellness-based insurance

Wellx is the region’s first & only insurance platform that incentivises people for staying fit & healthy.

The partnership with SALAMA offers a similar proposition, rewarding positive and healthy behaviours of customers throughout the year and when specific goals are met.

Incentives come in many forms, including instant cashback, reduced insurance contribution, shopping vouchers, complimentary dining, and more.


Customers can also avail rewards from partners who are part of the Wellx ecosystem as they move forward in their wellness journey.

Shehhi added: “This partnership is significant for us as we are on a mission to fully digitize our offering so our customers can access health insurance policies and a healthy self with just a few clicks.”

The insurance plans offered by Wellx aim to create happier, healthier, and more resilient communities in line with the UAE’s National Wellbeing Strategy 2031.

Wellx founders Javed Akberali and Vaibhav Kashyap added: “This couldn’t have come at a better time as we are moving towards creating meaningful partnerships that encourage people to lead a fit and healthy lifestyle, thereby reducing annual insurance contributions.

“This move will give us access to larger pool of customers who are concerned about their health as well as those who are getting started on their wellbeing journey through SALAMA’s wide network not just in the country, but also in the region.”

How to get rewarded?

Wellx has associated with other like-minded platforms and individuals that can help analyse your sleep patterns, monitor your calorie intake, and track your physical activities.

Some of their partners include the likes of WHOOP, Steppi, Coach Hamdan, and Countd. All you need is a smartphone and an internet connection to earn rewards.

SALAMA customers who purchase one of the Wellx insurance plans also gain direct access to the Wellx ecosystem of physical, mental and financial wellness partners.

Source: Arabian Business